Using MI to keep up with industry conversations
We are surrounded by data every second of every day, like bees buzzing in our ears. It can be overwhelming trying to keep up with what's going on in an industry, especially those that are massive and diversified. At the same time, decision makers need to understand what relevant conversations are taking place to know where their respective industries are heading.
Sithandilizwe Sly Malunga, risk manager at South African firm Transnet Freight Rail, rightfully noted that today’s business environment is going through rapid and unpredictable changes. Businesses that can spot upcoming trends have the best chance of snatching the best opportunities. It's like that saying – the early bird gets the worm.
So how can a decision maker keep up with industry conversations and be one step ahead in steering his or her business without being bogged down by too much information?
One solution is to take advantage of market intelligence. Ongoing insight from ShiftCentral, for example, helps decision makers stay up to date with the most relevant information in order to form the best strategy for their businesses.