The human element of content curation
Finding and sharing relevant content in a timely manner has never been easier. There’s no shortage of tools that can help you monitor traditional and social media, websites, blogs, and so on. However, there’s still no supplement for handpicked content that’s been contextualized and disseminated to your intended audiences – both internal and external – via the channel of their choice.
Some benefits of human curated content include:
- Staying on top of market, competitive and regulatory forces that may affect your business
- Greatly diminishing the level of effort when tasked with ad hoc directed research requests (assuming you’ve built a searchable archive)
- Ensuring nothing falls through the cracks, which can be vital in certain fast-moving, information hungry industries
- Saving time and energy vs. producing original content
- Allowing organizations or individuals to grow their authority and influence as thought leaders
- Helping to create a dialogue with clients and attracting qualified prospects
- Generating new business opportunities and leading to increased revenue, which means increased marketing ROI
If you’re considering becoming your organization’s content curator, remember that by connecting your curation strategy to specific goals, actions and desired outcomes, you can’t miss.