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ShiftCentral / Some of the topics I will be discussing at SLA 2016 in Philadelphia

Some of the topics I will be discussing at SLA 2016 in Philadelphia

Define your CI function

  • Awareness/insight
  • Tools
  • Profiles (competitors, clients, prospects, etc.)
  • Strategy/scenario planning/war gaming
  • Content marketing/thought leadership

Define its place in the organization

  • C-Suite
  • Library
  • Marketing
  • Strategy
  • Sales

Define realistic goals

  • Quick wins. What can you achieve with success?

Stay abreast of CI trends

  • The CI/Strategy intersection
  • The CI/Innovation intersection
  • The CI/Thought Leadership intersection