ShiftCentral / Case Studies / The Private Newsroom

The Private Newsroom

The Opportunity

Forest Laboratories is a leading, fully integrated, specialty pharmaceutical company largely focused on the U.S. market. Its Global Commercial Assessment team was tasked with designing and implementing a global integrated market intelligence program that could not only support brand leaders working across seven therapeutic areas, but also its corporate executives who required a holistic view into its business, competitive landscape, and industry dynamics.

The Collaboration

A one-month pilot was enough to convince Forest leadership that aggregators and listening platforms were no match for ShiftCentral’s agency model with human-powered intelligence.

During the rigorous upfront discovery process, ShiftCentral’s life sciences team worked closely with Forest’s Commercial Assessment team and individual brand teams, to map out a blueprint to ensure no relevant competitive developments were missed. This was, after all, one of the advantages of working with an agency; there was no room for error.

ShiftCentral leveraged its proprietary Market Intelligence Center platform to:

  • Disseminate hand-crafted insights in a holistic, yet segmented manner
  • Publish seven daily intelligence briefings, each delivered to the appropriate brand team stakeholders and their respective PR/marketing agency partners
  • Deliver a comprehensive briefing to the corporate executives who needed it
  • Published high-priority alerts throughout the day, ensuring no relevant competitive or regulatory developments were missed.

Added Value

Lastly, ShiftCentral leveraged the knowledge database it built for Forest to deliver other tactical intelligence products in a time and cost-efficient manner. As a complement to the ongoing daily briefings and alerts, ShiftCentral delivered quarterly pipeline competitive landscape reports, share of voice reports, as well as quarterly competitor earnings call reporting.