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ShiftCentral / Case Studies / Extension of Our Team

Extension of Our Team

The Context

Post Obama-Care, the health insurance industry is undergoing profound change. Payers will be rewarded for extracting costs from the system. Old foes have merged, creating new competitive threats. New models of care delivery are emerging. The race to innovation is now a source of daily considerations and initiatives.

The Challenge

The senior management team of Guidewell’s Florida Blue, the state’s Blue Cross and Blue Shield company, tasked its market intelligence group to support the new strategic plan and the roll-out of new products - but there was no time or headroom to enlarge their team for scale and capability.

The Solution

Florida Blue was already receiving curated content from ShiftCentral, tracking multiple issues such as macro-economics, employment and tourism numbers, and consumer habits around wellness products, among many others. Innovation meant many things to Guidewell, from creating Florida Blue’s retail stores, to building a state-of-the art Innovation Center in Orlando.

The content needed to be more intimately tied to Guidewell’s planning needs, with a more holistic and strategic use of market intelligence. Not only could the actionable market intelligence serve the organization’s goals and needs at any specific time, but its value as a strategic, outsourced resource became measured through the successes of the organization as a whole.

The relationship between Florida Blue and ShiftCentral deepened. ShiftCentral's curated content, in-house analysts, and tools and platform became a strategic asset.

  • Better scaled and leveraged Florida Blue's internal intelligence resources
  • Baseline training
  • Deep dives and analyses
  • Preparation of the annual market, and competitive overviews and assessments
  • Provision of member benefits for the Innovation Center

Overall, ShiftCentral became an extension of Guidewell’s intelligence and strategy teams.