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Market Intelligence Blog

ShiftCentral / Market Intelligence Blog
By ShiftCentral Staff
Market Intelligence

When I was a wide-eyed student in journalism school, our professors would always ask us an important question when we were pitching a story: “Why does this story matter?” It’s an astute question...

By Mario Thériault
Market Intelligence

ShiftCentral positions itself as a private newsroom. Above and beyond the marketing hook, what does this really mean? We’re like a conventional newsroom, in that we have skilled researchers and writers who ask relevant, thoughtful, and complex...

By ShiftCentral Staff
Market Intelligence

There are many ways to describe what ShiftCentral analysts do; one of the more trendy terms these days is content creation. Put simply, we scour content – media stories, blog posts, social media conversations, financial reports, annual reports, and ...

By Jack McDougall
Market Intelligence

“The price of freedom is eternal vigilance. Don’t store unnecessary data, keep an eye on what’s happening and don’t take any unnecessary risks.” – U.S. politician Chris Bell

By ShiftCentral Staff
Market Intelligence

LinkedIn is a powerful tool: as of June 2012, more than 175 million people had created a profile on the social networking site dedicated to professional networking. The company says two new members sign up every second. Sure, not all those folks stay...

By Stéphane Guitard
Market Intelligence

My what? It’s surprising how many companies and professionals I meet who gather ongoing market intelligence without a robust Market Intelligence Map.

By ShiftCentral Staff
By ShiftCentral Staff
Market Intelligence

I am always amazed by the diverse ways organizations use what we broadly call Market Intelligence.